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About
Companies get built. Sold. Transformed. Sometimes all three.
The sweet spot is where business, technology, and commercial reality overlap — not as theory, but as lived experience. From writing code to sitting in boardrooms, from taking a travel company to €15M in its first year to guiding executives through the decisions that actually matter.
The people worth working with are usually already successful. They're not looking for answers — they're looking for the right questions, a sharper perspective, and someone who won't tell them what they want to hear.
Lisbon · Europe
Clients include
Amazon · Booking.com · Danone · Glovo · Pret A Manger · SumUp · Vinted · Fujitsu · Nutreco · Partners Group
How I work
Incidentally, structurally, or ad hoc — from strategic sparring to building the thing itself.
Executive sparring
For C-suite leaders who want a thinking partner outside their organization. Challenging, direct, and grounded in how businesses actually work.
Tech & strategy
From product decisions to AI adoption to growth strategy. For those who need someone who understands both the technology and the business case.
Founder advisory
For founders building something worth building. From growth strategy and commercial partnerships to partial exits with international players.
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